Four reasons to be cheerful

Wishful thinking is no use. It is irresponsible. But there may be grounds for more positive thinking. Here are four reasons for managers to be cheerful.

Things will stop getting worse, probably
There is still business to be done, demand to be met, and customers to be served.

Opportunities as others retreat
Without risk-taking there can be no business. They must still be entrepreneurial even when the prospects are poor.

Time to innovate
Other businesses kept spending to build a more profitable future. Other great consumer brands, such as Kellogg’s, priced themselves cleverly into the market and are still here in strength today.

Good things happen to positive people
Energetic and successful teams have often been inspired by leaders who radiate positive feelings and stimulate greater creativity.