Wellness vs. Fitness

Wellness is a necessity - Fitness is a luxury

What Separates Wellness from Fitness
When the fitness market is put under a microscope the clear fact is that the primary target market revolves around individuals who primarily are making a decision to change their physical appearance. Hence the ads featuring scantily clad models with hot bodies. That is a great marketing theme for individuals who wish to make a decision that is a luxury.

Most of the prospects targeted in the ads are not obese and certainly very few are morbidly obese. Most do not fall into the pre-contemplative or contemplative categories. This does not make the "fitness" business bad. It just makes it a decision of luxury rather than necessity for most "fitness" prospects.

The problem in the "fitness" business is when the "Professor Do Nothing" mentalities try to take advantage of the national crisis and try to create programs that may sound appealing to sedentary types, but really are just money making schemes. Most "fitness" business "lifestyle modification" offerings are really just a different slant designed to sell more memberships.

Wellness Defined
"Wellness" on the other hand should be summed up as the business that is designed to target individuals who are in need of lifestyle modification. The "wellness" business is typically, but not always associated with a medical component. The medical component is an important element for maximal success in the "wellness" arena.